First to announce an award specifically for creative fragrance writing.
First to award six winners a monetary prize of $1,000.00 each.
First to celebrate at New York’s prestigious Rizzoli bookstore.
August 2016. New York, N.Y.
The Perfumed Plume Awards™ is now jump-starting a second bigger and better year to continue the mission of recognizing creative storytelling that enlightens, engages and educates the consumer on the art and craft of fragrance. Well on the way to becoming THE iconic symbol of media excellence, the award showcases writers whose published editorials or books provide a broader awareness, appreciation and passion for fragrance through high quality, informative and of course entertaining “scent-centric” storytelling.
Lyn Leigh and Mary Ellen Lapsansky, co-founders, launched this wholly independent initiative in 2015 in partnership with an inspiring and collaborative Consulting Committee and with the support of founding sponsors MANE, SGD, Perfumania, Parlux Ltd., Cross, Groupe Pochet, Morgan StanleyFinancial Advisor Michelle Arpin Begina, Perfumer & Flavorist and GCI.
“Going forward we are delighted to announce some changes to the criteria in two categories,” said Mary Ellen Lapsansky. “In the Digital Media category, the Perfumed Plume will accept international submissions as long as the site has a strong US following and the editorials are written in the English language. In the Fragrance Book category, submissions will be open to non-fiction as well as fiction, as long as the fragrance content in the fiction books is accurate and informative.”
“We are so excited to go into our second year and look forward to receiving a maximum number of submissions to really fire up the competitive juices now that we have established the Perfumed Plume Awards™ as a “must-win” for writers focused on in-depth fragrance story-telling.” commented Lyn Leigh.
The Perfumed Plume welcomes two new Consulting Committee members who will bring their own super-powers to move the Perfumed Plume Awards™ onward and upwards: Sheherazade Chamlou, Vice President of Sales & Marketing at Verescence North America and Bart Schmidt, Managing Partner, Brands with Purpose.
Submissions will be accepted through the Perfumed Plume Awards™ website portal starting Tuesday, November 1, 2016 through Tuesday, January 31, 2017.
Perfumed Plume Awards™ Categories: 1. Scent stories in Mainstream Media – magazines (print or digital) 2. Scent stories in Mainstream Media – newspapers (print or digital) 3. Digital Media (Digital Magazines, Blog Postings, Webzines) 4. Visualization of scent stories – overall design presentation (print or digital) 5. “Science of Scent” stories in Mainstream Media - magazines/newspapers (print or digital) 6. Fragrance Books – Fiction or Non-Fiction. An award in this category will be given at the discretion of the Consulting Committee based on the number of fragrance books published in 2016.
The awards celebration will take place in early spring 2017 – date to be announced.
Consulting Committee Virginia Bonofiglio - Chairperson, Cosmetics and Fragrance Marketing, FIT Sheherazade Chamlou – Vice President of Sales & Marketing, Verescence North America Henry de Monclin – President, HDM Design Miranda Gordon - VP Marketing & Evaluation– Fine Fragrance at MANE Mary Manning – Managing Partner, Silk Route Strategies LLC Raymond Matts – CEO/Creative Design, Raymond Matts LLC – Perfume Designer Lyle Saunders – Creative Consultant Bart Schmidt – Managing Partner, Brands With Purpose