To write about fragrance is easy; one has only to mine the hundred-and-one press releases that land on a journalist’s desk. To write intelligently, originally and passionately about the emotion of perfume, the experience of fragrance, ah … that is the challenge! It was to recognize such creative journalism that Mary Ellen Lapsansky and Lyn Leigh founded the Perfumed Plume awards. I applaud their vision and persistence. Their initiative deserves to become perfumery’s definitive standard of journalistic excellence.
Michael Edwards, fragrance expert, authority and industry ambassador
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